How do you know you’re doing any good?

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Want to change the world? In a world where there are thousands of nonprofits, government-sponsored agencies, and social enterprises, it can be easy to lose sight of what makes your voice and vision unique. One part of this conversation, Everyday Ambassadors?

—It’s not always about what you do to make a difference but how you do it.

Last Thursday, I had the privilege of attending the InnovationForce +SocialGood conference hosted by the Salesforce Foundation and the United Nations Foundation. This one-day conference, held at the Walter E. Washington Convention Center in Washington, D.C.,  focused on the importance of data management, social metrics, monitoring and evaluation, and social impact. Beyond the who, what, when, where, and why, this conference focused on the question of how to “do good”.

Below are some of my biggest takeaways from the conference. These are also some questions to ask to get you on your way to becoming a more responsible volunteer, traveler, or user of technology.

  • When volunteering, be conscious of the kinds of benchmarks certain programs use to gauge a successful volunteer. Ask yourself, are they asking the right questions in local communities to figure out what kinds of projects matter? Where and how do they keep track of all this data, and can volunteers access it?
  • When traveling abroad, read up on the local culture beforehand and don’t forget to ask questions when you get there. Try not let your own biases get in the way of making observations that are more accurate and more descriptive of the culture there.
  • When using statistics in any project or teaching, try to educate yourself in the kinds of biases that may affect the data. When you quote a percentage, how is it calculated? And who came up with it? In turn, how are people using these statistics?
  • When becoming an advocate, see if the organization is collaborating with other groups or organizations to make the most of its resources. Is the organization receiving feedback from the industry and/or the surrounding community? If not, what steps can you maybe take to help change the organization’s culture?

Now it’s your turn: Do you have any other questions to add to this list? If so, leave us a comment below, and we may feature your comment in an upcoming post!


“Bucket List” is a weekly series curated by Everyday Ambassador brand strategist Audrey del Rosario. Every Saturday, we will feature events, conferences, and happenings that spark conversation and ignite your inner activist. To stay current with our latest posts, follow #bucketlist or #EAinspired on our other platforms, and check back regularly for updates.

Image Credit: Audrey del Rosario


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