Take the #YearofConnection Challenge!

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The background music swells, and the concert crowd cheers. Suddenly, hundreds of rectangular phone screens illuminate the night and highlight that singular joy on your and your friends’ faces just before the lyrics start.

It’s a Friday night, and the cool air is charged with excitement from your first date. Your skin is keenly aware of how cold you are, but all you can register is warmth – in the hand you’re holding for the first time.

The shock of loss strikes your friend after one phone call. As tears well up in their eyes, you instantly wrap your arms around them as if to say, ‘I wish I could hug it all away. I wish I could make it better.

It’s a rainy Sunday afternoon, and you have a table for one at your local coffee shop. Sipping your coffee, you feel equally cool and awkward for sitting by yourself, so you scroll through your phone to make yourself look preoccupied. Uninspired by what you see, you sigh, and look up. Immediately, a stranger offers you a secret smile. You smile back, and say hello.

Recognize some of these situations? Though often not the stuff of diaries or folklore, these small interactions all deal with a more powerful concept that is central to Everyday Ambassador’s message: human connection.

Broadly, we define human connection as forming genuine relationships with others. In a world where the number of phone subscriptions is greater than the number of people who own toilets¹ and where dinner party conversations are cut short by people constantly checking their phones, human connection is more important than ever, especially when connecting with people who don’t share your point of view. As detailed in the recently published Everyday Ambassador book, it’s ironic that technology continually offers us new opportunities to expand our circle of connections, yet in practice, we use our personal devices almost as shields from one another. Nowadays, it’s far easier to retreat into our own digital worlds than talk to new strangers, and we often lose sight of the very activities that we once used to create offline friendships and conversations. This, dear readers, is what we have called the “disconnectivity paradox”.

To combat this paradox and celebrate the year after the Everyday Ambassador book’s release, today we’re excited to launch a new multimedia, year-long scavenger hunt called the #YearOfConnection Challenge! To get started, download our #YearofConnection Challenge Checklist, or a list of 100 action steps you can take as an individual or as part of a group to unlock the power of human connection in your everyday life.

#yearofconnection_profilephotoFrom there, here’s step one of your mission:

Every few days, pick ONE item off the #YearofConnection Challenge Checklist, and get out there and do it! Then, share a piece of your #YearofConnection Challenge experience with the world:

  • Instagram a photo of yourself completing an activity, and tag us at @everydayambassador and #YearofConnection so we can re-share!
  • Send us a message on Facebook about how you felt after completing one of these activities. Include a photo of yourself, and you just may be featured on our blog!
  • Tweet about a checklist item that resonates with you, and tag @everydayAMB and #YearofConnection!

Additionally, here’s step two:

To mark this launch, we also asked one of our partners, Omprakash, to share one way they’re fostering human connection in the volunteer and travel industries. Watch the video below, and check out the #YearofConnection page for announcements of future webinars and Twitter chats.


“Bucket List” is a weekly series curated by Everyday Ambassador’s Director of Brand Strategy Audrey del Rosario. Every Saturday, we will feature events, conferences, and happenings that spark conversation and ignite your inner activist. To stay current with our latest posts, follow #bucketlist or #EAinspired on our other platforms, and check back regularly for updates.



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